Privacy Policy
This policy explains what data we handle when retailers use our POS, stock, planning and loyalty tools, and when their shoppers buy from them. Retailers own their shopper data. We process it only to run the service for them.
Who controls the data
For data about your business, your staff and your account, we decide how it is used and are responsible for it.
For data about your shoppers, such as loyalty profiles, bills and messages, you as the retailer decide how it is used. We process it on your instructions to provide the service.
What we collect
From retailers and their staff:
- Name, work email, role, brand name, city and store count given at sign up or on the Style Desk form
- Login activity, device and browser details used to keep accounts secure
- Billing and plan details
From shoppers, through the retailer:
- Name and mobile number given at the counter or online
- Purchase history, sizes, points balance and tier
- Messaging consent and opt-out records
Product, stock, sales and transfer data entered or imported by the retailer.
How we use it
- To run billing, stock, endless aisle, markdown, loyalty and reporting features
- To produce AI transfer, replenishment, size-mix and markdown suggestions for your merchandisers
- To send login details, service notices and replies to your questions
- To keep the service secure and fix faults
AI suggestions are produced from your own sales and stock data. They are not shared with other retailers, and no stock moves and no price changes without a person on your team approving them.
Shopper messages and consent
Offers by WhatsApp or SMS go only to shoppers who opted in. Each message carries a simple way to opt out, which takes effect at once and is kept on record.
Retailers are responsible for collecting consent at the counter or online in a clear way. The POS records when and where consent was given.
Sharing
We never sell retailer or shopper data. We share data only with:
- Hosting, email and messaging providers that help us run the service, under contracts that limit their use of it
- Payment, courier and marketplace services that you choose to connect
- Authorities, where the law requires it
Security
Data is encrypted in transit and at rest. Access inside your account is set by role and by store. Staff access on our side is limited to people who need it to support you, and is logged.
Retention
We keep account and business data while your subscription is active. After it ends, you can export your data for 30 days, after which it is deleted from live systems. Backups are cleared on their normal cycle.
Tax and invoice records are kept for as long as the law requires.
Your choices and rights
You can view, correct, export or delete your data from your account, or ask us to do it. Shoppers can ask the retailer they bought from, and we will help the retailer respond.
Questions
Write to us through the Style Desk page on this website for any privacy question or request.